How To Promote Your Mixtape So People Actually Listen

By on April 25, 2013
promote-your-mixtape-to-fans


Well imagine with me for a sec…after bustin ya ass, spending money on beats, studio time, mixing, etc…to make the best mixtape in history and then…

NO ONE LIKES YOUR MIXTAPE


Not because they heard it and didn’t like it, because you couldn’t even get them to listen to your mixtape in the first place. They have nothing against YOU personally, it’s just you don’t know…

how to promote your mixtape.

…Well, you might know how to promote your mixtape just not how to do it in a way that WORKS.In an effective way that actually gets people to WANT to listen to your music. Now this might seem like common sense to you, but 99.9% of rappers still approach me with their music the wrong way.



Just so you know what NOT to do, heres a quick scenario of what I get all the time:

Yung Swaggy Fresh:Download my mixtape(s) im the hottest rapper eva!! I got that crack, I promise!

They leave a link where I can download their mixtape.

Me: looks at message with this face (o_0) and thinks to self…”you want me to listen to at least 12 of your….lol…IGNORE!



It’s not because I feel like being a a**hole, mainly its because I don’t know who you are, never heard your music and there’s a big chance your wasting my time.

So i’m gonna share a little tip when hittin people up to try to get your music heard. This applies to both the internet and the real world so pay attention.

STEP 1 – THE CRACK

    You want to pick one song from your mixtape, so you can make it as easy as possible for your fans to get involved with your music.

    So just Pick the BEST song from your mixtape, for them to hear. (a.k.a the single)

    The better the song the more likely they are to download your mixtape and actually listen to it. Now move on to the next step…

STEP 2 – THE BAIT

    Make it available for anyone to listen to, for free.
    (YouTube, Facebook, Tumblr, etc)

    Make sure you pick a site where you can add a comment
    or a description. (THIS IS IMPORTANT!!!)

    So now that you got your song up and it’s on a site where you can add a commment/description, comes the next step…

STEP 3 – THE SALE

    Ok, so now, you gotta type in the description or the comment area something like this:

    “If you liked this song, then you’ll love my new mixtape, with even more hits…”

    Then right after that little sentence post a link for them to where you have your mixtape posted up, whether its DatPiff/iTunes/Soundcloud, it doesn’t matter.

    You can put a link straight to the mixtape or a squeeze page if you want to get their name and email address, it’s up to you.

    (See more on how to build a list of fans here)

STEP 4 – THE PITCH

    Approach someone who is in your potential target fanbase and direct them to where they can listen to your best song for free. (Step 2)

    Example:
    (Hey, what’s good I see your into *type of music*, awww man me too, I think you’ll love my new single, it sounds real fresh, like something you would like, lemme know how you feel!)

    Now if yo ish is hot and they’re feelin it, they can click on the link you left in the description and get your mixtape.

Remember, everyone has different taste so not everyone will want to download your music. The key to succeeding at this is to hit up as many qualified people as possible.

WHAT TO DO NEXT

I think you get the idea. Now I hope you put this info to use right away for your next album, mixtape or song and what I need you to do next is just comment in the box below and type in 2 things.

1. Type out what you learned from this post in the comment box below and exactly how you plan on using it.
2. Tell me what you want me to cover in the next post.


16 Comments

  1. Yunique

    April 26, 2013 at 9:18 am

    Dope information brother. Keep up with the great works. Stay blessed. 1Luv!

    • BoiGenius

      June 19, 2013 at 4:31 pm

      Thanks, glad you liked the tips!

  2. Krustybeats

    April 27, 2013 at 6:26 am

    Thanks for this article! There are some great tips in here. Will know how to approach potential fans better now.

  3. sixx nyne

    April 27, 2013 at 8:44 pm

    Appreciate it, great info

  4. Pingback: 3 Ways To Avoid Embarassingly Low Music Sales | Blog || BoiGeniusBeats.com

  5. duey sesay

    July 25, 2013 at 10:41 pm

    i basicly learned to not jus bombard people with a whole mixtape at first but ease people in with a hot song……….so let me know what you guys think of this hot song from my new mixtape #raw2thaoils called new kids on the block pt2 produced by me duey sesay http://m.youtube.com/watch?v=IYaxH7erYnk if u like this song no doubt you will love the whole mixtape datpiff.com/pop-mixtape-pl… #raw2thaoils thanks for the advice guys lets see if it works lol

  6. duey sesay

    July 25, 2013 at 10:49 pm

    sorry guys the link to the mixtape is http://www.datpiff.com/Duey-Sesay-raw2thaoils-mixtape.510914.html thankyou………feel free to ask any questions or for booking call my management at 2675217471

  7. Enrico Bre-Dez Walters

    November 18, 2013 at 5:52 pm

    16 year old artist trying to promote my mixtape out there more.

  8. Parker

    November 24, 2013 at 8:59 am

    I learned I was most likely annoying the shit out of people and two This was what I was looking for you covered it.

    • BoiGenius

      November 25, 2013 at 9:43 pm

      Great, glad i could help bro.

  9. SKYNNY

    December 28, 2013 at 12:16 am

    I learned .. well thought to myslef.. well everyone has a cell phone with 4g now pretty much.. so when you tell them about your music have them peep ur site i.e http://www.reverbnation.com/skynny.. not only will hit get hits on you page but u gain a REAL fan. Hardwork and dedication is the key to success. I perform monthly in La and am about to drop my 3rd mixtape and just now starting to get a lil traction in this saturated market.. just know that the stuggle is so you respect you you earn in the long run . keep pushin..- Skynny

    • SKYNNY

      December 28, 2013 at 12:17 am

      i also cant type correctly ^^ but you get the point.

  10. Lj

    February 1, 2014 at 3:37 pm

    That releasing one song is better idea than the whole mixtapes, that’s smart.

  11. music k-8

    February 21, 2014 at 3:23 pm

    Thanks for sharing your info. I truly appreciate your efforts and I will
    be waiting for your further post thanks once again.

  12. malik moe morris

    March 11, 2014 at 11:50 pm

    I appreciate the good information…I’ll follow as recommended and let you know how I make out…Much respect!!!

  13. Remo R.

    April 18, 2014 at 7:48 pm

    i learned pretty much dont spam my social network accounts. Speak to my demographic to get the best results. i plan on using this info while promoting my new mixtape i have in the works.

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